This week Cord interviewed Whitney Munro of the Foundation for Government Accountability. Whitney and Cord covered a lot of topics, including:

  • Micro-targeting state legislators
  • Message testing with real voters
  • Building profiles of website visitors/email readers
  • How to pronounce “Pardot”
  • Collecting feedback from your target audience
  • Telling human stories about policy
  • Choosing software platforms based on what they can deliver, rather than something that is “built for non-profits”
  • Adopting successful business strategies
  • Auditing campaigns
  • The importance of letting go of bad ideas on moving on
  • Why the Institute for Justice and the Atlas Network are killing it right now

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