What really matters when it comes to on-page SEO? Do keywords, titles, URLs, and meta descriptions really matter in 2020? Absolutely they do.

This week on the podcast, Einar and I discuss how think tanks can revise their content to make pages rank higher in search engine results. Using Brian Dean’s “On-Page SEO: The Definitive Guide” as a reference, we talk about SEO basics, guidelines for writing good content, how to boost click-through rates, how UX affects SEO, and deliver some hot pro tips about FAQ schema. If you want your content to be the answer when you ask Alexa a question, we’ll tell you how.