We began 2020 with a new episode of the podcast talking to each other about roadmapping. Einar and I discussed roadmapping, our new approach to working with clients. This new way of doing things replaces the “building what you tell us to build” model we followed for years and instead puts us in the position of consultants who collaborate with clients. We do this by creating a software roadmap, similar to how startups manage their software development. Roadmapping is a paid strategy session and planning service that we offer in place of free estimates.