Andrew Sullivan wanted to do the impossible: create a read-supported blog, separate from any larger corporate overlord and without the need for intrusive advertisements. The first stumbling block was moving his blog from Typepad to WordPress, a platfrom that would allow him to charge readers a membership fee.
But after using Typepad for 12 years, affiliating this blog with Time, The Atlantic Monthly, and finally The Daily Beast, his data was a mess, and worse yet, it was stranded. Typepad provides little help for users looking to leave their platform, meaning a standard data migration to WordPress would have squandered years of work building up backlinks from other sites.
Thankfully, Tallest Tree Digital (back when we were called ReadyMadeWeb) had just launched its Typepad to WordPress migration tool, TP2WP. Sullivan’s project made us take TP2WP to whole new level, moving more than 86,000 posts. We’re glad to say that work paid off and helped carry Sullivan to his retirement from blogging in January of 2015, and then his final blog post “It Is Accomplished” regarding the Obergefell v. Hodges decision in June of 2015.