A short search ad
A headline, your web address, and a line or two describing the research.
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A search ad with sitelinks
When the ad ranks at the top, Google can add links to related research underneath, so one search can lead to several of your pages.
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An image ad on other sites
Topic campaigns use Performance Max, which can show your research as an image ad on news and reference sites across Google's network. The image comes from the article itself.
The state's budget office released its forecast on Tuesday, and lawmakers are expected to
What College Really Costs
New research on tuition, aid, and student outcomes.
debate the proposal when the session resumes next month.
An ad in Google Discover
Performance Max can also place your research in Discover, the article feed in Google's mobile app, between the stories a reader follows.
Rethinking higher education: what college really costs students and families
Sample organization and copy. Google decides which formats appear and when. Photo: Clocktower Quad, Duke University, by Warren LeMay (CC0).