Episode 10 – Homepage Design

This week Einar and I returned to the Nielsen Norman Group’s “Trustworthiness in Web Design: 4 Credibility Factors” and apply its lessons to homepages. We talk about homepages can show professionalism through quality design, build trust through clearly disclosing your group’s purpose, show off your recent high-quality content, and illustrate your connections to the rest of the world. Closing the show, we talked about typical user paths and how your website should inspire action, attempt to get users engaged, and guide them to the most-commonly sought out pages on your site.