My Zoom & Streaming Lighting & Sound Setup
A guide to looking a bit better on Zoom or streaming video with (sort of) minimal cost and fuss.
Blog
Doubling Ranked Keywords in Google Search Results
How we improved structure, content, and speed to boost The CGO's search engine performance.
2020 Think Tank Search Performance Rankings
We ranked the search performance of 308 US think tanks while controlling for budgets and scope.
Help Users: Explain Think Tank Branding & Jargon
Branded publications and wonky jargon can confuse users. Learn how to provide great clarity about your content.
Think Tanks Should Avoid This Usability Hurdle
Avoid category confusion by following these 4 simple guidelines and testing to see what produces the best results.
Think Tanks Need to Invest in Better Search
Search is poor on nearly every think tank website. Savvy think tanks could vault ahead of the competition by addressing this aspect of usability.
How Domain Rating Works
Domain Rating simplifies SEO, showing you where you stand vs your competition.
Making the Most of Your Quarantine Time
Getting closer to users while being socially distant.
Lessons The Long Room Can Teach Today’s Think Tanks
Guiding users to relevant content is more important than guiding them to a particular format.
On-Page SEO Basics to Get Your Content Seen in 2020
Your think tank has done the hard work of producing unique content, now get it seen.
All Hail the Mega Menu
The information architecture of your website starts with these rules for navigation.
How does roadmapping help our clients?
Why we start every client engagement with the same software planning used by startups.
Lobster Trap Business Tactics
How attempts to trap customers usually dissuade more business than they retain.
Against Discount Hosting
Sometimes cliches are cliches because they are true. You really get what you pay for.
Get Out of the Office and Meet Your Audience
Learning about your audience is the single most important thing a think tank can do.
The Three Languages of Politics
Three different ways of analyzing or evaluating issues.