The Great and Powerful Google Has Spoken!
Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.
The Mullet Effect: How Headless WordPress Can Go Wrong
Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.
What the Ahrefs Schema Study Actually Proves
Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.
Think Tanks Should Embrace AI Bots
Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.
How to Leverage the Knowledge Graph for SEO
The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.
Don’t Leave Optimizing Google Discover Topics to Chance
Google Discover success relies on declaring topics explicitly according to NewsDash's John Shehata.
Carolina Journal Sees 5x Lift in Google Top Stories
What topical authority looks like in practice for a state news publisher—and what changes when Google finally understands what each story is about.
