Case studies and articles from our team.

How can we optimize for AI Overviews?

Or should we even try to optimize for a feature that's so clearly broken and subject to change?

Topical Authority

Topical authority is the key to think tanks turning their content and links into traffic.

Sitemaps Aren’t Maps

Sitemaps provide Google with no sense of importance, connection, or distance—but crawling does.

April 2024 Public Policy SEO Rankings

Which policy organizations are able to leverage their assets to generate organic search traffic?

Does Structured Data Boost Rankings?

Yes—providing clarity and context should absolutely help your rankings in Google search.

Trouble in the Ranks

a correction to our Public Policy SEO Rankings
a robot carefully budgeting

As Google Cuts Costs, Publishers Should Embrace SEO

"let Google sort it out" is a bad strategy even in the best of times

A New Approach to SEO Rankings

more accurate rankings will now be released every month

The Four Carters Problem

Why redirects and canonicalization are so important for SEO

Better Google Analytics Reports

GA tracks a lot of things out of the box, but it was not answering all of our client's questions.


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