2020 Think Tank Search Performance Rankings
We ranked the search performance of 308 US think tanks while controlling for budgets and scope.
Branded publications and wonky jargon can confuse users. Learn how to provide great clarity about your content.
Avoid category confusion by following these 4 simple guidelines and testing to see what produces the best results.
Search is poor on nearly every think tank website. Savvy think tanks could vault ahead of the competition by addressing this aspect of usability.