Web Strategy for Think Tanks
“If you don’t know where you’re going, any road will get you there.”
So said the Cheshire Cat to Alice.
But what does this have to do with your think tank’s website?
Just like Alice, if you don’t have goals, any strategy will do.
That’s why so many organizations get stuck in Wonderland—they want to move forward, but they don’t have a clear idea of where they want their web strategy to take them.
This leads to a maddening process.
Lacking goals, requirements are drawn from complaints about your current website or staff wish lists.
Requirements, such as they are, can’t be prioritized, because priorities require clear and tangible goals.
Setting a budget will prove impossible when you aren’t thinking about measurable return on investment.
Delay after delay will occur on projects without a specific event or even annual goals driving action.
All of these problems amount to a process that is just as nonsensical as Alice’s tea party.
It creates a cycle that too many policy non-profits go through—redesigning their website every few years only to be met with disappointing results.
This process saps morale and squanders the opportunity to turn your website into an asset at the center of your online strategy.
It may be years until your organization can justify investing in another attempt to get the website right. In the meantime, you wait.
This is why escaping Wonderland can seem impossible.
“It’s a poor sort of memory that only works backwards.”
The White Queen’s message was clear:
It’s not enough to know that you’ve made mistakes, you have to learn from them.
The lesson we have to learn from mad tea party projects is that technology isn’t at fault.
Instead, projects fail or succeed based on priorities and process.
That’s why it’s crucial to partner with consultants that understand your organization’s mission, knows how think tanks operate, and can apply their technical knowledge effectively.
Our team leverages that expertise, to create a completely approach to web design. We actively partner and collaborate with our clients to create a process that yields results.
We start with your organization’s goals and work backwards to define goals for your website.
We work with your team to rank potential features based on which is most likely to deliver real results.
Budget for ROI
By focusing relentlessly on ROI, budgets become about investing in your future, not cutting expenses.
We set an aggressive goal and deliver a lean, professional product that can be refined over time.
Launching this sort of project creates enthusiasm across your organization for further investment.
And that’s how your website should be. It should be like the “DRINK ME” bottle, a sure-fire way for your organization to grow and grow.
Let’s Plot Your Next Move
We’re Cord Blomquist and Einar Jóhannsson.
We have the experience in policy and the expertise in technology to create an effective strategy for your next project.
Unlike our competitors, you will work with us directly every step of the way. We won’t hand you off to a junior developer or an “account manager,” who will only manage to frustrate you. No one will be learning on the job at your expense.
Our Clients Love Our Work
Why Work With Us?
How are you different than other web developers?
There’s a lot people who can slap together a website.
Typically developers are happy to deliver any website at any budget. We’re not.
We want to deliver the right website at budget that is justified by a clear return on investment.
Why should I trust you with my project?
We’ve built our business on a foundation of reputation. Our clients refer their colleagues to us because they know we have a track record of getting stuff done.
They key this success is taking the time to understand the problem at hand. Once that’s done, it’s much simpler to put together a plan of action.
What makes you think you’ll understand my project?
That’s why we start each project with research.
We want to know everything we can about the policies you’re addressing and the problems you face in promoting your ideas.
Only then can we help you put together a roadmap to conquer those problems.
Our work is guaranteed.
We take the time to give the same care, skill, and judgement to every job we do. We don’t believe in second-tier clients, so we never apply second-rate standards to the product we deliver.
If at any point in the future a bug is discovered in our code, just let us know and we will fix it free of charge.
Get in Touch
We want to hear about where your web strategy stands and where you want your organization to be.
If we think our approach will be a good fit for you, we’ll schedule a 20-minute phone call to explore things more fully.