Web Strategy for Think Tanks
“If you don’t know where you’re going, any road will get you there.”
So said the Cheshire Cat to Alice.
But what does this have to do with your think tank’s website?
Just like Alice, if you don’t have goals, any strategy will do.
That’s why so many organizations get stuck in Wonderland—they want to move forward, but they don’t have a clear idea of where they want their web strategy to take them.
This leads to a maddening process.
Lacking goals, requirements are drawn from complaints about your current website or staff wish lists.
Setting a budget will prove impossible when you aren’t thinking about measurable return on investment.
Delay after delay will occur on projects without a specific event or even annual goals driving action.
All of these problems amount to a process that is just as nonsensical as Alice’s tea party.
It creates a cycle that too many policy non-profits go through—redesigning their website every few years only to be met with disappointing results.
This process saps morale and squanders the opportunity to turn your website into an asset at the center of your online strategy.
It may be years before your organization can justify investing in another attempt to get the website right. In the meantime, you’re stuck.
This is why escaping Wonderland can seem impossible.
“It’s a poor sort of memory that only works backwards.”
The White Queen’s message was clear:
It’s not enough to know that you’ve made mistakes, you have to learn from them.
The lesson we have to learn from mad-tea-party projects is that technology isn’t at fault.
Instead, projects fail or succeed based on priorities and process.
That’s why it’s crucial to partner with consultants that understand your organization’s mission, know how think tanks operate, and can apply their technical knowledge effectively.
Our team leverages that expertise, to create a completely new approach to web design. We partner with our clients and collaborate to create a process that yields results.
We start with your organization’s goals and work backwards to define goals for your website.
We work with your team to rank potential features based on which is most likely to deliver real results.
Budget for ROI
By focusing relentlessly on ROI, budgets become about investing in your future, not cutting expenses.
We set an aggressive goal and deliver a lean, professional product that can be added to over time.
Launching this sort of project creates enthusiasm across your organization for further investment.
And that’s how your website should be. It should be like the “DRINK ME” bottle, a sure-fire way for your organization to grow and grow.
Let’s Plot Your Next Move
We’re Cord Blomquist and Einar Jóhannsson.
We have the experience in policy and the expertise in technology to create an effective strategy for your next project.
Unlike our competitors, you will work with us directly every step of the way. We won’t hand you off to a junior developer or an “account manager,” who will only manage to frustrate you. No one will be learning on the job at your expense.
Our Clients Love Our Work
“When we consider a project, we consider cost and the likelihood of good results. Tallest Tree Digital helped us build our email newsletter subscribers, speed up our mobile load times, and increase our overall web traffic. If you’re looking to build your audience, working with Tallest Tree Digital can be very profitable.”Richard Reinsch
“A big thanks to Cord Blomquist and his team, who figured out how to migrate our unruly archive of 86,000 posts from Typepad into WordPress.”Andrew Sullivan
Why Work With Us?
How are you different than other web developers?
There are a lot people who can slap together a website.
Typically developers are happy to deliver any website at any budget. We’re not.
We want to deliver the right website at the budget that is justified by a clear return on investment.
Why should I trust you with my project?
We’ve built our business on a foundation of reputation. Our clients refer their colleagues to us because they know we have a track record of getting stuff done.
The key to this success is taking the time to understand the problem at hand. Once that’s done, it’s much simpler to put together a plan of action.
What makes you think you’ll understand my project?
That’s why we start each project with research.
We want to know everything we can about the policies you’re addressing and the problems you face in promoting your ideas.
Only then can we help you put together a roadmap to conquer those problems.
Our work is guaranteed.
We take the time to give the same care, skill, and judgement to every job we do. We don’t believe in second-tier clients, so we never apply second-rate standards to the product we deliver.
If at any point in the future a bug is discovered in our code, just let us know and we will fix it free of charge.
Get in Touch
We want to hear about where your web strategy stands and where you want your organization to be.
We’ll let you know if our approach would be a good fit for your needs. Then, we’ll schedule a free 20-minute consultation to explore things more fully.