Just because you’re a startup, doesn’t mean you have to start from scratch! Instead, Tallest Tree starts with a competitive analysis.
Digital Knack is a startup that works to place talented digital pros in the jobs that suits them best.
So we looked at their top competitors—recruiters working the same industry and geographic markets. We examined the type of content they were publishing, duplicated what they were emphasizing, and created mechanisms to measure our results.
We chose case studies, which every competitor had already determined does the best job in selling job seekers on a firm’s job-placement acumen.