SEO, content analytics, Google Ad Grants, and website care for publishers
Help your best work find its readers.
You have years of research, reporting, and ideas. We help people find them, and we keep the site that holds them working.
Trusted by editorial teams at
Your website should support the way you publish.
Three things tend to get in the way.
Google reads your articles but can miss what they’re about. Your Google Ad Grant goes unspent. And the technology behind your site doesn’t fit the work your publishing team needs to do.
Your site may be organized around the wrong things, have technical faults that hold back search, or miss routine maintenance. Without active monitoring, those problems can stay hidden.
Five services, one job each.
Field Guide
Content analytics and entity SEO
See which subjects earn readers, and write those topics into your site so Google understands your work.
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Trail Marker
Google Ad Grant management
Turn published research into ads, build campaigns around the subjects you cover, and leave the account to us.
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Site Survey
SEO consulting and development
Find what is holding the site back in search, fix it in a sprint, and organize the archive around the subjects people search for.
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Quartermaster
Website maintenance for WordPress
We keep your site updated, test changes and backups, and fix bugs when something breaks. Fire Watch monitoring is included.
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Fire Watch
Search and security monitoring
Checks that your site still works for search, analytics, and distribution, with an alert when a rule breaks.
→One topic map. More ways to reach readers.
The topics Field Guide finds in your articles do more than one job. In the dashboard they organize years of traffic. On your site they become structured data and internal links. In Trail Marker they group related research into Google Ads campaigns.
What Field Guide does for publishers.
See the published results from a policy publisher using Field Guide, then called TopicalBoost.
Cord explains the approach in his guide for Search Engine Land.
We work where publishing decisions meet the technical details of search.
Cord Blomquist leads strategy and SEO. Einar Jóhannsson leads development. Michael Chapman is our senior developer. We work with think tanks, magazines, and research publishers.
Cord Blomquist
Founder & Lead SEO
Einar Jóhannsson
Lead Developer
Michael Chapman
Senior Developer
Field notes
What we’re learning about search, publishing, and the decisions behind a useful website.
Where does your site need attention?
Tell us what you publish, where you want it to reach, and what is getting in the way.