TopicalBoost
Drive more Google traffic by highlighting your topical authority.
Search engines reward websites that demonstrate deep expertise in particular topics, but categorizing and tagging webpages is time-consuming, expensive, and error-prone.
Our AI-powered platform automatically analyzes your content, identifies topics, and implements the technical changes needed to signal your expertise to search engines.
Traditional search engine optimization (SEO) requires your team to organize content into topic clusters and create complex internal linking structures. Our platform does this job for you.
With TopicalBoost, you get the benefits of advanced content organization and topic modeling without the massive editorial investment.
Ready-Made CMS Integration
TopicalBoost is ready to be deployed on WordPress or Drupal using our pre-built plugins.
A plugin for Craft CMS is on our roadmap for early 2025.
Fast Results
Foundation for Defense of Democracies
Prior to TopicalBoost, fdd.org had essentially no News or Google News traffic at all (right Y axis) and a modest amount of Google Discover traffic (left Y axis).
In the 8 months since the launch of TopicalBoost, FDD has seen traffic increase thanks primarily to a, over 1000% increase in Google Discover traffic.
News and Google News have gone from nearly nothing to generating over 100,000 clicks combined.
TopicalBoost generated this traffic at the cost of 1.5¢ per click.
Reason Magazine
Despite its focus on policy and politics, reason.com had no significant spikes from Google Discover or Google News in the lead-up to the 2024 election, but saw significant spikes in clicks from these sources after TopicalBoost launched on their site.
TopicalBoost nearly quadrupled Google Discover traffic after launch.
Reason also saw its largest-ever Google News day—40,000 clicks in a single day—after TopicalBoost went live.
TopicalBoost generated this added traffic at the cost of 1.4¢ per click.
Pacific Legal Foundation
TopicalBoost went live on pacificlegal.org on December 1, 2024.
Pacific Legal typically sees 30,000 to 40,000 organic clicks a month, so increasing Google Discover traffic by over 7000% resulted in a 50% overall increase in traffic and has helped expose their work to a large new audience.
Thanks to TopicalBoost, overall traffic increased over a period when most sites see a dip around the holidays.
TopicalBoost generated this traffic at the cost of 0.4¢ per click.
How it Works
Automatic Topic Detection
We use NLP (natural language processing) to identify topics in your web pages that are part of Google’s Knowledge Graph, a sprawling web of billions of interconnected concepts.
Think of these as proper nouns. They’re the people, places, companies, government agencies, products, laws, or even court decisions that are searched millions of times each day.
Simple Editorial Controls
After topics are detected, you choose what to display on your site using simple checkboxes. Similar controls are available site-wide, so topics you don’t want to display never show up.
You can set thresholds to hide a topic until it’s associated with at least five, 10, or 20 pages or whatever fits your editorial preferences.
Speak Google’s Language
Each topic you approve is added to the structured data of your page as JSON schema markup.
Google can use this added information to easily understand your content and associate it with entities in its Knowledge Graph.
Within a day or two of launching TopicalBoost, activity from Googlebot spikes dramatically as it hoovers up this valuable data.
Internal Links on Autopilot
Your list of topics can be displayed at the end of an article just like categories or tags. This block of links to topic pages is a simple way to create a massive number of topically relevant internal links.
Once in place, every page that references a given topic will now link to that topic page. That page will, in turn, link to your latest entry on that topic.
This allows you to leverage your accumulated link authority to promote new content without committing hundreds of hours to manual linking or trusting in simple word-match linking tools.
By using Google’s own Natural Language AI, TopicalBoost finds connections between recognized real-world things, boosting your topical authority.
Pricing
Lite
topical analysis for
up to 50 pages/month
$129/month
-or-
$1,290/year
Standard
topical analysis for
up to 100 pages/month
$249/month
-or-
$2,490/year
Advanced
topical analysis for
up to 200 pages/month
$449/month
-or-
$4,490/year
Publisher
topical analysis for unlimited pages/month
$829/month
-or-
$8,290/year
No contracts. No hidden costs.
All plans include:
Free Training & Onboarding
Your success is our success. Every customer gets free, live training and onboarding.
Unlimited Archive Analysis
Analyze and assign topics to your entire back catalogue regardless of your plan.
Complete Data Retention
Your data is stored in your CMS and is yours forever. You only pay for ongoing analysis.
Quality Support
If you’re a customer, we’re here to help. Quality support is not an upsell.
Every Feature
There are no additional features to unlock and analysis is fully baked into your CMS.
Continuous Updates
We’re always evolving. Enjoy ongoing updates to the plugin and API as we improve.
Start Your 90-Day Free Trial
See if TopicalBoost works for you before making any commitment. No credit card required.
Getting Started
- Request an API key.
- Download our WordPress plugin.
- Configure analysis of your existing pages.
- Run a bulk analysis of your back catalogue—this could take up to several hours to complete.
- Watch your crawl report and traffic reports in Google Search Console.
Steps will vary for Drupal or those looking to build a custom connection to the TopicalBoost API.
