SEO for Public Policy Publishers
We help think tanks, advocacy group, and magazines focused on public policy generate more organic traffic.
- Increase your organic traffic
- Rank for keywords that reinforce your brand
- Boost current campaigns using your content catalogue
- Reach media and policymakers through search
1-Hour SEO Review
Not sure where to get started with SEO? Is SEO a marketing channel that makes sense for your organization?
Schedule a free 1-hour SEO review and we’ll help you take the first steps toward organic search glory.
We’ll examine your Google Search Console data, Google Analytics history, and run automated technical audits on your site before our call so we can identify quick fixes that might be preventing you from gaining traction in search results.
SEO Audit & Content Strategy
starting at $10,000
Is your search traffic slipping away? Has a recent Google update caused your traffic to suddenly diminish? Has search never been a big portion of your organization’s traffic?
Our comprehensive SEO audit and content strategy goes beyond standard, robotic SEO audits. We provide a complete SEO roadmap informed by over 20 years of working in the world of politics and public policy.
Your high-level, prioritized plan will guide you in directing your editorial and technical resources to make changes that will generate the greatest return in search traffic.
SEO Project Management & Development
retainer or project basis
After we’ve completed your SEO Audit & Content Strategy, we can continue working with you as project managers or as development partners.
We work with clients who employ in-house development teams, agencies, or freelancers. Whatever your team looks like, we’ll serve as your dedicated advocates for SEO and shepherd fixes through the development process.
If you don’t have dedicated development resources, or you’re stretched thin, we can augment your team with our own development staff who are experts in all things search.
Talks & Workshops
contact us for pricing
Tallest Tree offers SEO education ranging from 1-hour talks to multi-day workshops. We can provide an executive-level overview of how SEO fits into your broader marketing strategy, in-depth technical and strategic guidance to your broader team, or anything in between—we tailor each presentation to fit the unique needs of our clients.
Workshops can be combined with our Audit & Content Strategy offering, so along with teaching general principles, we can break down the fixes and strategies we recommend specifically for your site.
Whether we meet with you in-person or online, you’ll learn about our proven framework for addressing SEO from technical, tactical, and strategic perspectives.
Pageviews from search increased by 32.6%
The obstacle in bringing in SEO experts on retainer is always stakeholder buy-in. Leadership tends to be less in touch with technology and the problems we’re facing in digital promotion are hard—especially when things are “invisible.” Initially there’s nothing for them to see. The product isn’t a video, a white paper, or even a new design.
Patience and empathy with management helps—they don’t have a frame of reference. In this case, we tied SEO to deplatforming—there are fewer cases of groups being delisted from Google than being suppressed on Facebook or Twitter.
Part of the language that stakeholders speak is fundraising—so we had to attach a product like the Case Index to this project.
When it comes to results, the numbers speak for themselves. If we compare the year since we launched the Case Index to the previous 365 days, organic sessions increased 44.1%, a gain of over 300,000 users. Pageviews from search increased by 32.6%, bringing the total to 1.9 million.
Furthermore, our website now appears in the top-10 search results for 119 Supreme Court cases, with an additional 168 ranking in positions 11 through 50. This has raised the average court case keyword ranking for our site to 14.52, outperforming sites like supremecourt.gov, harvardlawreview.org, americanbar.org, and yalelawjournal.org.
We’re achieving a level of visibility on our Supreme Court content that has been a dream goal of Federalist Society supporters. We want to be a source of outstanding Supreme Court commentary, so seeing court cases at the top of Google results is remarkable.
This whole process began with Tallest Tree’s audit. It was supremely impressive from an analysis standpoint—the technical teardown and strategy immediately established credibility. And unlike audits or reports some consultants produce, this wasn’t a pre-written set of improvements. Tallest Tree’s recommendations were bespoke to us.
Taking the time to be a good communicator and translator of the SEO ideas to different parties—our internal team, external developers, and internal content writers—is extremely rare and has been incredibly valuable.
There were other benefits of having Tallest Tree on retainer, as well:
- Finding ways to achieve measurable results. Nonprofits struggle with quantifying results, so being able to track things like ranking and traffic is a huge departure for us.
- Having SEO expertise in the mix when we’re talking about marketing and content has been a huge help and value for the Federalist Society. We’d otherwise be leaving a lot of value on the table. At its best, SEO is technical knowledge combined with understanding of how people actually use content.
- Trusting someone to focus on these issues so developers are focusing on development and marketing is focusing on messaging.
I have on many occasions recommended Tallest Tree to others and told them that SEO extends beyond the sort of on-page things like h1 tags. Tallest Tree understands that SEO has an end goal in mind and is about serving users.
We feel like there’s much more direction to our website work—we’re no longer just fixing broken things. We now have the goal of lifting up all of our content, rather than simply maintenance.
On top of the expertise and language you speak, Cord is a personable guy. We appreciate his use of humor and listening to diffuse tensions between developers and their recommendations. Consultants can be condescending or prone to drowning you in jargon, but Tallest Tree never did that.
Daniel T. Richards, Vice President & Director of Digital
We wouldn’t have started an SEO project unless we were confident that we’d see results. After working with Cord and Tallest Tree Digital on our Google Ad Grant campaigns, we felt confident moving forward with a project to improve our SEO. The results have been quick, significant, and noticeable—KPIs are up and our staff have noticed that we’re surfacing in search more often.
Tallest Tree’s approach is methodical, they’ve made good use of our time, moving the project along while recognizing that our own team has competing priorities. The examples and guidance they’ve provided have been extremely helpful, turning several of our staff members into mini SEO experts.
Cord’s background in limited government, free-market institutions was also a key consideration. We were on the same page on day one.
Mike Alissi, Publisher
Good communication and trust are the two most important things to me. Unlike other agencies, I’ve always felt I can trust Tallest Tree and I’ve never felt neglected or ignored.
Getting a frank assessment of the costs and benefits involved in web development has helped me and my team set priorities.
The process of working on our website has gone from frustrating and disappointing to feeling totally comfortable.
Brandon Wright, Editorial Director
Tallest Tree Digital made it possible for our institute to maximize our web presence. They brought a level of expertise and data-proven solutions that helped elevate our design vision and maximize our reach. Their clear and prompt communication made the collaboration easy for our team.
We really value the flexibility, reliability, and problem-solving skills they brought to the table. Additionally, they clearly outlined the costs and benefits of different solutions, which allowed us to be good stewards of our funding.
Ted Bolema, Executive Director
Founder & Lead SEO
Tallest Tree founder Cord Blomquist has been in the think tank world since 2005, when he was an intern at the Cato Institute. After a brief stint as a Hill staffer, Cord went on to lead the communications team at the Competitive Enterprise Institute and build the digital team at the Mercatus Center.
Einar Jóhannsson serves as Tallest Tree’s lead developer and CTO. Einar has worked in web development for over a decade and has created websites for dozens of think tanks.
Michael Chapman is an experienced platform developer who enjoys sharing his knowledge of programming with others. Since 2019 Michael has served as a lead instructor for Girls Who Code, a non-profit aimed at providing women an avenue into the technology world.