Publisher SEO Automation
TopicalBoost
You have deep authority built up over years within your niche, but you’re not seeing the traffic that should come with that authority. The problem isn’t better content or more links, it’s making the structure of your site reinforce your expertise.
That involves entity extraction, Knowledge Graph–connected schema, and automated internal linking—projects only in-house teams at large publishers had the budget or bandwidth to take on.
TopicalBoost makes this available to publishers of all sizes without the need to maintain a custom system.
One plugin, standardized around Google’s Knowledge Graph, maintained for you.
See Pricing →60-Day Money-Back Guarantee
As featured on
Search Engine Land—one of the most respected publications in SEO—runs TopicalBoost on their own site.
Trusted by editorial teams at
The Publisher’s Dilemma
You’re mission-first,
not keyword-first
You’re driven by the news cycle, not keyword research, but you still want your content to be discovered by searchers.
Deadlines mean there’s little time for SEO
Your editorial calendar is driven by the news cycle. You can’t ask editors to pause breaking news to spend 30 minutes in a complex keyword research tool.
Your archive is valuable, but tough to optimize
You have 5,000 or 50,000 or even 5,000,000 posts. This is an incredible asset, but it’s impossible to manually build internal links to surface this content at scale.
Editors shouldn’t need to be SEO specialists
Meta descriptions, schema, internal linking—these are SEO disciplines, not editorial skills. Every writer can’t master them, and running everything through an SEO expert doesn’t scale.
Standard SEO tools are built for analysts. You need a tool built for publishers.
How it Works
Concepts, not keywords
TopicalBoost automates the technical SEO that enterprise publishers use to win search traffic. Google doesn’t just read text, it tries to map concepts. We help editors structure their work so Google can do just that.
Step 01
Define your focus
When you write a draft, TopicalBoost scans it using Natural Language Processing to find the people, places, and concepts inside. Editors drag-and-drop entities into Main Topic, Also About, and Mentioned.
Step 02
Spot the opportunity at a glance
Search volume and keyword difficulty for identified entities appears right in your CMS—so editors can make informed focus-topic choices without leaving the editor.
Color = how hard the keyword is to rank for.
Step 03
Frame each piece for search
TopicalBoost will generate title tags and meta descriptions that incorporate your focus topic. Editors select what fits best and can tweak as needed. This makes SEO best practices part of your process, rather than rules to remember.
Titles and meta description stay under Google’s character limits.
Step 04
Put your archive to work
On publish, TopicalBoost creates internal links from entity mentions to topic archive pages—redistributing PageRank from older high-authority posts to newer content.
A shortcode or a single line of PHP integrates topics into your frontend.
Step 05
Connect to the Knowledge Graph
TopicalBoost translates your editorial decisions into schema.org structured data, letting Google map concepts in your content to its Knowledge Graph and surface you in Discover, News, and Top Stories.
{
"@context": "https://schema.org",
"@type": "Article",
"mainEntity": {
"@type": ["Thing", "Organization"],
"@id": "kg:/g/07t65",
"name": "United Nations",
"url": "https://www.un.org/",
"sameAs": [
"https://wikidata.org/wiki/Q1065",
"https://twitter.com/UN"
],
"location": {
"@type": "Country",
"name": "United States"
}
}
}Real Results
Proof is in the Publications
Traffic grew 62% in the first 60 days and held at +37% organic search sessions through six months (935K → 1.28M monthly). Google Discover clicks tripled (~49K → ~154K), peaking at 244,000 in December 2025. Average search position moved from 10.5 to 7.0; top-3 positions up 26%.
Carolina Journal activated TopicalBoost in September 2025. In the six months after launch, they earned 106 Top Stories appearances across 83 unique pages—up from 22 appearances across 14 pages in the six months before. 71 of those 106 appearances landed at position 1 or 2 in the carousel.
Just before Washington state’s budget battle heated up, WPC connected to the TopicalBoost API. The result: 134% traffic growth in 90 days, including a 1,100% increase in Google Discover traffic.
In the lead-up and aftermath of the 2024 election, Reason’s Google Discover traffic nearly quadrupled, reaching over 225,000 clicks. The publication also saw its largest-ever Google News day—over 40,000 clicks—after launching TopicalBoost.
Before TopicalBoost, FDD had essentially no Google News traffic and modest Google Discover traffic. In the first 8 months after launching, Discover traffic grew over 1,000% and Google News went from barely noticeable to over 100,000 clicks combined.
Top Stories
The Company You Keep
Our clients earn Top Stories placements alongside The Washington Post, The New York Times, CNN, Reuters, Bloomberg, and Fox News—putting their reporting next to the most recognized news brands.
illinoispolicy.org
“bears new stadium”
7k monthly searches · sustained 5 hours
carolinajournal.com
“kyndryl”
23k monthly searches · sustained 18 hours
insideinvestigator.org
“marijuana”
147k monthly searches · sustained 3 hours
foreignpolicy.com
“israel war”
1.4M monthly searches · sustained 4 hours
washingtonpolicy.org
“seattle public schools”
15k monthly searches · sustained 3 days 8 hours
fdd.org
“hamas”
247k monthly searches · sustained 33 minutes
reason.com
“supreme court”
403k monthly searches · sustained 2 hours
city-journal.org
“bernie sanders”
949k monthly searches · sustained 27 hours
goodauthority.org
“india pakistan news”
18k monthly searches · sustained 47 hours
Search Clippings
Prove Your Impact with Search Clippings
Your team already tracks op-eds and media mentions for board reports. Our new Search Clippings feature does the same for search.
See exactly when you capture a high-volume news cycle, right inside TopicalBoost.
We’ll show you which competitors you’re ranking alongside, giving you the hard data you need to prove your impact.
Integrations
CMS Integrations
60-Day Money-Back Guarantee
We are so confident that TopicalBoost will drive growth that we offer a 60-day money-back guarantee.
If you don’t see a traffic increase that makes the product worthwhile, we will refund your money, no questions asked. You can even keep all the topic data we’ve generated as data-enriched tags forever.
You have nothing to lose.
Pricing
Simple Pricing for Publishers
No contracts. No hidden costs.
All plans include:
Free Training & Onboarding
Your success is our success. Every customer gets free, live training and onboarding.
Unlimited Archive Analysis
Analyze and assign topics to your entire back catalogue regardless of your plan.
Complete Data Retention
Your data is stored in your CMS and is yours forever. You only pay for ongoing analysis.
Quality Support
If you’re a customer, we’re here to help. Quality support is not an upsell.
Every Feature
There are no additional features to unlock and analysis is fully baked into your CMS.
Continuous Updates
We’re always evolving. Enjoy ongoing updates to the plugin and API as we improve.
