TopicalBoost
Entity SEO that scales to your entire archive—without turning editors into SEOs.
Your team publishes dozens or hundreds of pieces a month against a news cycle. You have 10,000 or 50,000 posts that should be working harder. Content audits and noindexing deliver flat traffic. Manual internal linking and schema across that volume is impossible.
TopicalBoost works inside your WordPress or Drupal editor. It surfaces the actual entities in each draft—people, policies, organizations, concepts—lets you rank them by importance, checks search volume and difficulty in the sidebar, and generates title/meta options grounded in your chosen focus.
On publish, TopicalBoost automatically builds contextual internal links, creates topic archive pages, and outputs Knowledge Graph-connected structured data.
The result is a sustainable system of topical authority that redistributes PageRank from your strongest assets to new content.
The Publisher’s Dilemma
Your organization is “mission-first,” not “keyword-first.”
This creates a specific set of challenges:
Your team can’t wait for SEO.
Your editorial calendar is driven by the news cycle. You can’t ask editors to pause breaking news to spend 30 minutes in a complex keyword research tool.
Your archive is a sleeping giant.
You have 5,000 or 50,000 or even 5,000,000 posts. This is an incredible asset, but it’s impossible to manually build internal links to surface this content at scale.
You’re SEO-aware, but resource-strapped.
You know you should be optimizing headlines, writing custom meta descriptions, and managing schema, but that’s a manual process that’s too time-consuming for your team.
Standard SEO tools are built for analysts. You need a tool built for publishers.
How it Works
TopicalBoost automates the high-impact technical SEO that enterprise publishers like The Washington Post, Forbes, and Hearst use to dominate search.
Step 1: Define Your Focus
Google doesn’t just read text; it tries to understand concepts.
When you write a draft, TopicalBoost scans it using Natural Language Processing (NLP) to find the people, places, and ideas that matter—and ranks them.
You then use our drag-and-drop interface to reorganize these topics by importance:
- Main Topic: The single most important subject of the story.
- About This Post: The 4-5 key themes supporting the main topic.
- Also Mentioned: Contextual details that add depth.
Step 2: Check the Market
Before you finalize your focus, you need to know if the audience is there.
TopicalBoost checks leading SEO APIs to display search metrics for your Main Topic and About This Post entities right in the sidebar.
- Search Volume: Is this a niche topic or a massive trend?
- Keyword Difficulty: Is the competition too high, or is this an easy win?
- The Choice is Yours: If the data shows a better opportunity, simply swap your “Main Topic” with a different entity to capture more traffic.
Step 3: Generate SEO Meta Data
Great SEO requires a human touch. We believe in AI-assisted editing, not blind automation.
Once you’ve picked your focus topic, click “Generate SEO Meta.” Our integration with Google Gemini reads your full article and suggests multiple options for title tags and meta descriptions that feature your focus topic.
- Review & Edit: We provide the options. You select the best one and tweak it to match your voice.
- Strict Compliance: All suggestions are pre-optimized for topic placement and character length limits.
Step 4: Automatic Internal Linking
When you hit publish, we build the infrastructure.
- Topic Pages: Topics are added to your post as links, creating new archive pages that group all content about a specific person, organization, or other entity.
- Boosts New Content: These links and pages redistribute authority across your site. Your older, high-authority posts “pay forward” their PageRank, boosting your newest, most relevant articles in Google results.
Step 5: Connect to Knowledge Graph
Finally, TopicalBoost translates your editorial decisions into schema.org structured data—allowing Google to map concepts in your content to its Knowledge Graph.
- Rank for Concepts, Not Just Keywords: Google understands relationships between entities. If you tag “Marco Rubio,” Google understands his connection to “Secretary of State.” This means you can rank for searches about the office even if your page only mentions the person.
- Unlock Rich Results: By tying your content to the Knowledge Graph, you unlock visibility in high-value surfaces like Google Discover, Google News, and Top Stories.
The Proof is in the Publications
Illinois Policy saw a 62% increase in traffic in just 60 Days of using TopicalBoost.
That 325,000 clicks from all Google properties, including a 104% increase from Google Discover.
TopicalBoost generated this traffic at the cost of 0.15¢ per click. That’s the lowest traffic acquisition costs we’ve ever produced.
Just before Washington state’s budget battle heated up, Washington Policy Center created a custom connection to our TopicalBoost API.
The result? A 134% increase in traffic in their first 90 days, including a 1100% increase in Google Discover traffic.
TopicalBoost generated this traffic at the cost of 0.5¢ per click.
In the lead up and aftermath of the 2024 election, TopicalBoost nearly quadrupled Reason Magazine‘s Google Discover traffic to over 225,000 clicks.
Reason also saw its largest-ever Google News day—over 40,000 clicks—after TopicalBoost went live.
TopicalBoost generated this added traffic at the cost of 1.4¢ per click.
Prior to TopicalBoost, The Foundation for Defense of Democracies (FDD) had essentially no News or Google News traffic at all and a modest amount of Google Discover traffic.
In the first 8 months after the launch of TopicalBoost, FDD saw traffic increase thanks primarily to an over 1000% increase in Google Discover traffic.
News and Google News went from barely noticeable to over 100,000 clicks combined.
TopicalBoost generated this traffic at the cost of 1.5¢ per click.
Before TopicalBoost, Pacific Legal Foundation typically saw 30,000 to 40,000 organic clicks a month.
Given that modest baseline, growing Google Discover traffic by over 7000% had a major impact on their efforts to grow their audience.
TopicalBoost generated this traffic at the cost of 0.4¢ per click.
Dominate Top Stories
Our clients consistently appear in Google’s Top Stories carousel for high-volume topics, placing their brand right alongside major news outlets.
Site: insideinvestigator.org
Keyword: marijuana
Volume: 147k
Sustained: 3h
Site: reason.com
Keyword: supreme court
Volume: 403k
Sustained: 2h
Site: city-journal.org
Keyword: jerome powell
Volume: 124k
Sustained: 1h
Site: fdd.org
Keyword: hamas
Volume: 247k
Sustained: 33m
Site: washingtonpolicy.org
Keyword: seattle public schools
Volume: 15k
Sustained: 3d 8h
Prove Your Impact with Search Clippings
Your team already tracks op-eds and media mentions for board reports. Our new Search Clippings feature does the same for search.
See exactly when you capture a high-volume news cycle, right inside TopicalBoost.
We’ll show you which competitors you’re ranking alongside, giving you the hard data you need to prove your impact.
Simple Pricing for Publishers
No contracts. No hidden costs.
All plans include:
Free Training & Onboarding
Your success is our success. Every customer gets free, live training and onboarding.
Unlimited Archive Analysis
Analyze and assign topics to your entire back catalogue regardless of your plan.
Complete Data Retention
Your data is stored in your CMS and is yours forever. You only pay for ongoing analysis.
Quality Support
If you’re a customer, we’re here to help. Quality support is not an upsell.
Every Feature
There are no additional features to unlock and analysis is fully baked into your CMS.
Continuous Updates
We’re always evolving. Enjoy ongoing updates to the plugin and API as we improve.
CMS Integrations
WordPress
Drupal
Craft CMS*
*Craft CMS plugin available from our partners at Good Work.
60-Day Money-Back Guarantee
We are so confident that TopicalBoost will drive growth that we offer a 60-day money-back guarantee.
If you don’t see a traffic increase that makes the product worthwhile, we will refund your money, no questions asked. You can even keep all the topic data we’ve generated as data-enriched tags forever.
You have nothing to lose.
Ready to boost your traffic?
Sign up, connect your CMS, and start seeing results. We support WordPress, Drupal, and custom integrations via our API. Every customer gets free onboarding and live training.
