Is AI Google’s replacement or its biggest user?
Google's JavaScript requirement is more about blocking AI scrapers than SEO tools.
Blog
An Acute Need for Structure
Responding to a colleague's concerns about the value of structured data in the age of LLMs.
Introducing TopicalBoost
Our new service uses Google's own natural language AI to enhance your site's topical authority.
How can we optimize for AI Overviews?
Or should we even try to optimize for a feature that's so clearly broken and subject to change?
Topical Authority
Topical authority is the key to think tanks turning their content and links into traffic.
Sitemaps Aren’t Maps
Sitemaps provide Google with no sense of importance, connection, or distance—but crawling does.
April 2024 Public Policy SEO Rankings
Which policy organizations are able to leverage their assets to generate organic search traffic?
Does Structured Data Boost Rankings?
Yes—providing clarity and context should absolutely help your rankings in Google search.
As Google Cuts Costs, Publishers Should Embrace SEO
"let Google sort it out" is a bad strategy even in the best of times