Blog

Responding to a colleague's concerns about the value of structured data in the age of LLMs.

Our new service uses Google's own natural language AI to enhance your site's topical authority.

Or should we even try to optimize for a feature that's so clearly broken and subject to change?

Topical authority is the key to think tanks turning their content and links into traffic.

Sitemaps provide Google with no sense of importance, connection, or distance—but crawling does.

Which policy organizations are able to leverage their assets to generate organic search traffic?

Yes—providing clarity and context should absolutely help your rankings in Google search.

a correction to our Public Policy SEO Rankings

"let Google sort it out" is a bad strategy even in the best of times

more accurate rankings will now be released every month