What Google’s NLP Misses in Four Real Articles
Google’s language model read an article about data centers and never registered “data center.” Four real articles, run through both analyses side by side.
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A Skeptic Reviewed Our TopicalBoost Case Study
Joe Youngblood writes for Search Engine Land. He independently reviewed our SEL case study, pushed on every number, and concluded the entity-SEO mechanism holds.
Checking Google’s Work: How TopicalBoost Corrects NLP
Google's NLP misses over a quarter of the topics your posts are actually about. Here's what TopicalBoost does to fill in the gap.
What we can measure across the TopicalBoost portfolio of sites
Rankings aren't a business result. But they're the one signal we can compare cleanly across every install, and here's what our portfolio shows.
The Great and Powerful Google Has Spoken!
Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.
The Mullet Effect: How Headless WordPress Can Go Wrong
Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.
What the Ahrefs Schema Study Actually Proves
Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.
Think Tanks Should Embrace AI Bots
Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.
How to Leverage the Knowledge Graph for SEO
The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.
Don’t Leave Optimizing Google Discover Topics to Chance
Google Discover success relies on declaring topics explicitly according to NewsDash's John Shehata.