Whitney Munro, Foundation for Government Accountability

This week Cord interviewed Whitney Munro of the Foundation for Government Accountability. Whitney and Cord covered a lot of topics, including:

  • Micro-targeting state legislators
  • Message testing with real voters
  • Building profiles of website visitors/email readers
  • How to pronounce “Pardot”
  • Collecting feedback from your target audience
  • Telling human stories about policy
  • Choosing software platforms based on what they can deliver, rather than something that is “built for non-profits”
  • Adopting successful business strategies
  • Auditing campaigns
  • The importance of letting go of bad ideas on moving on
  • Why the Institute for Justice and the Atlas Network are killing it right now

Please remember to rate and review this show on Apple Podcasts, follow Tallest Tree Digital on Twitter, like our page on Facebook, and share this show with other public policy marketing and communications professionals like you.


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