This week Cord interviewed Whitney Munro of the Foundation for Government Accountability. Whitney and Cord covered a lot of topics, including:
- Micro-targeting state legislators
- Message testing with real voters
- Building profiles of website visitors/email readers
- How to pronounce “Pardot”
- Collecting feedback from your target audience
- Telling human stories about policy
- Choosing software platforms based on what they can deliver, rather than something that is “built for non-profits”
- Adopting successful business strategies
- Auditing campaigns
- The importance of letting go of bad ideas on moving on
- Why the Institute for Justice and the Atlas Network are killing it right now
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