The topical authority plugin and API I’ve been talking about for months is now up and running as full-fledged product. We’re calling it Topical Boost.
We created TopicalBoost because we know Google cares about topical authority. We know that because they keep telling us they do—through both official channels and leaks. In May of 2023, Google’s Search Central Blog explained how “a system called topic authority” helps Google surface “relevant, expert, and knowledgeable content.” A year later, Google’s leaked API doc, revealed topical relevance values like siteFocusScore, siteRadius, siteEmbeddings and pageEmbeddings.
And in a recent appearance on Google’s Search Off the Record podcast, Elizabeth Tucker, Director of Product Management at Google Search, talked about Google’s “core topicality systems” and went on to reference “topicality” or “topically relevant” search results another 8 times over the course of 36 minutes.
So we know topicality or topical authority is a thing, but what do we do about it?
Typically, SEOs optimize for topical authority by organizing content into topic clusters and creating complex internal linking structures. This can be time-consuming, expensive, and prone to human error.
Our platform does this job for you. With TopicalBoost, you get the benefits of advanced content organization and topic modeling without the massive editorial investment.
We use Google’s own natural language AI to analyze your content, identify topics, and then communicate those topics to Google in two ways:
Internal linking
After the system identifies topics within a page, we add a list of links to topic pages at the bottom of that article—these act just like category or tag pages. By creating these links we focus topical authority, topic by topic, on these topic pages, which in turn pass that authority along to your latest articles.
Structured data
We also create JSON objects for each topics, adding them to the structured data created by Yoast SEO. These objects include references to Google’s Knowledge Graph and WikiData entries to remove all ambiguity about the meaning of a term—so when a page mentions “jaguars” Google will know if you meant the animal, the car brand, or the NFL franchise.
Cool story, bro, but what does this all amount to? Turns out—it amounts to a lot of traffic.
Our clients have seen significant increases in Google Search, Google Discover, and Google News traffic within days of completing their site analysis and making the structured data and internal linking features live on their production sites. We’ve recently seen a client’s organic search increase by 25% and their Google News and Google Discover traffic go from next-to-nothing to over 300,000 views.
But please don’t take our word for it. Test it yourself.
We’re offering a 90-day free trial to TopicalBoost. If your traffic doesn’t go up, you owe us nothing—and you retain all the data our service produced.
But if your traffic does go up—and I think it will—you’ll want to continue running the analysis on new content. Just request an API key to get started.
And please give us your feedback on this concept and the implementation we’ve been able to put together so far. We are working to refine this product every day and will be rolling out several updates in the weeks and months to come. With your feedback, we can make those future versions even better.