Google Search Console Archives

GEO vs. SEO: What’s the Real Difference?

Our ongoing quest for AI-specific optimization tactics.

AI isn't destroying the web, but it's quickly shifting how value is delivered and measured.

2134px x 1200px is an ugly number, but it's the resolution you need to be seen across Google.

A small technical change and TopicalBoost grew organic search traffic by 195% in just 2½ months.

Responding to a colleague's concerns about the value of structured data in the age of LLMs.