Turn your published research into Google ads
Google Ad Grant management for think tanks and nonprofit publishers.
Bring new readers to your research and grow your email list.
Book a free Ad Grant review$3,500 per quarter or $10,000 per year.
We review your targeting, ad copy, policy compliance, and costs. See results and edit your search ads in TopicalBoost.
Managing Ad Grants for
Keep your ads up to date with your research
Each new article or report needs promotion. Writing ads, choosing keywords, and checking results take time away from publishing. Ads built around older content can miss the subjects you cover now.
Google Ad Grants gives eligible nonprofits up to $10,000 a month in search advertising. AdFactory creates ads for new content and targets searches about the issues you cover.
Turn more readers into subscribers
We start with what you want readers to do: subscribe to your newsletter, register for an event, or download your research. Then we build campaigns around that goal.
For newsletter growth, we promote articles that give readers a reason to subscribe. Where signup tracking is available, we measure completed subscriptions and use the results to improve targeting and ad copy.
Publish your research. We manage the ads.
AdFactory creates ads for new publications and campaigns for the subjects you cover. We review the results and keep improving both.
Create ads from new research
AdFactory finds new articles and reports and drafts a search ad for each eligible page. Your team keeps publishing while we prepare the ads.
We use Google Keyword Planner and your Google Search Console history to find the search terms readers use. Before submitting an ad to Google, we check its copy against your research and editorial rules.
Build campaigns around the topics you cover
TopicalBoost is our SEO and analytics system for publishers. It identifies topics in your articles and matches them to Google’s Knowledge Graph, a database of people, places, organizations, and concepts. We use those topics to build campaigns around related articles.
Dynamic Search Ads use selected pages to match your ads to searches your keyword list may miss. Performance Max uses related pages and ad materials to help Google find readers likely to engage with your work.
We add new articles to the topic groups as you publish. Your team can promote a subject across your archive without building each campaign.
Where Google’s policies and your account allow it, we can use your subscriber list as an audience signal for Performance Max. This helps Google understand who you want to reach.
Improve ads and monitor compliance
We review results, improve keyword targeting, and rewrite weak headlines and descriptions when there is enough data to judge them. We pause ads that perform poorly to help protect your account’s click-through rate.
We check for Google Ad Grant and advertising policy issues, including political and election-related restrictions. We pause affected search ads, flag ad materials for review, and update destination links when page addresses change.
Put more of your grant to work
We monitor grant use and cost per click. If your grant goes unspent, we investigate why your ads are not showing. Once there is enough performance data, we test bidding and budget changes to lower the cost of reaching readers.
We check whether those changes bring engaged readers as well as cheaper clicks.
We also track the actions you want readers to take. When signup tracking is available, we review which campaigns bring in subscribers and how much grant spend each signup takes.
Review results and edit ad copy in TopicalBoost
See the ads promoting your work alongside your content and audience analytics. Compare campaign results, then edit your search ad headlines and descriptions in TopicalBoost.
- Review results and edit ad copy in TopicalBoost
- Understand what brings readers in
- Edit your responsive search ads
Maximize your $120,000 annual Google Ad Grant
Management includes ad creation, campaign improvements, and policy monitoring. Your team can review results and edit search ad copy in TopicalBoost.
$10,000
per year
Or $3,500 per quarter.
Annual billing saves $4,000 compared with four quarterly payments.
Book a free Ad Grant reviewThe management fee is separate from your Google Ad Grant.
Before we start
Is this designed for a research publisher?
Yes. We manage Ad Grants for think tanks and nonprofit publishers. We use your articles, topic data, and search history to plan campaigns.
Do we have to write each ad ourselves?
No. AdFactory drafts ads from eligible articles and reports, then checks the copy against your research and editorial rules. Your team can review and edit search ad headlines and descriptions in TopicalBoost.
Can you review our existing Ad Grant?
Yes. We review your grant use, targeting, and results, then identify changes that could help you reach your publishing goals.
Does this replace our organic search work?
Ad Grants brings readers through ads. Organic search brings readers through unpaid results. We use the same TopicalBoost topic data for both, with analytics to show how readers find and engage with your content.
Find out where your Ad Grant could improve
Book a free Ad Grant review. We’ll look at your account and published research, then identify changes to targeting, ad copy, or grant use that could help you reach your goals.
