AI and the Content Value Chain

AI isn't destroying the web, but it's quickly shifting how value is delivered and measured.

An Acute Need for Structure

Responding to a colleague's concerns about the value of structured data in the age of LLMs.

A New Approach to SEO Rankings

more accurate rankings will now be released every month

The Four Carters Problem

Why redirects and canonicalization are so important for SEO

2021 Think Tank SEO Rankings

Right-of-center think tank SEO is improving, but there's still much more work to be done.

Google Ad Grants for Think Tanks

How to apply, how to comply, and how to excel instead of just getting by.

How Domain Rating Works

Domain Rating simplifies SEO, showing you where you stand vs your competition.

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