What the Ahrefs Schema Study Actually Proves
Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.
Topic: JSON-LD
a method of encoding Linked Data using JSON
How to Leverage the Knowledge Graph for SEO
The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.
Don’t Leave Optimizing Google Discover Topics to Chance
Google Discover success relies on declaring topics explicitly according to NewsDash's John Shehata.
An Acute Need for Structure
Responding to a colleague's concerns about the value of structured data in the age of LLMs.
