Case Studies & Articles

The Genuine Article Tag

How to make your messy code clearer to Google using semantic HTML tags.

Google’s Content Warehouse API

How TopicalBoost can help you fix your "Site Radius" problem.

GEO vs. SEO: What’s the Real Difference?

Our ongoing quest for AI-specific optimization tactics.

AI and the Content Value Chain

AI isn't destroying the web, but it's quickly shifting how value is delivered and measured.

What is AI Doing to SEO?

Answer engine optimization (AEO) looks a lot like search engine optimization (SEO).

TopicalBoost Topic Page Templates

A quick guide to how TopicalBoost uses the default WordPress template hierarchy.

Google’s replacement or biggest user?

Google's JavaScript requirement is more about blocking AI scrapers than SEO tools.

An Acute Need for Structure

Responding to a colleague's concerns about the value of structured data in the age of LLMs.

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