How can we optimize for AI Overviews?
Or should we even try to optimize for a feature that's so clearly broken and subject to change?
Topical Authority
Topical authority is the key to think tanks turning their content and links into traffic.
Sitemaps Aren’t Maps
Sitemaps provide Google with no sense of importance, connection, or distance—but crawling does.
April 2024 Public Policy SEO Rankings
Which policy organizations are able to leverage their assets to generate organic search traffic?
Does Structured Data Boost Rankings?
Yes—providing clarity and context should absolutely help your rankings in Google search.
As Google Cuts Costs, Publishers Should Embrace SEO
"let Google sort it out" is a bad strategy even in the best of times
Better Google Analytics Reports
GA tracks a lot of things out of the box, but it was not answering all of our client's questions.
