The Great and Powerful Google Has Spoken!

Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.

What the Ahrefs Schema Study Actually Proves

Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.

Think Tanks Should Embrace AI Bots

Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.

Old Spam in New Clothes

Lily Ray on Why "GEO" Tactics Are Old SEO Shortcuts in Disguise

Internal Linking Confusion

Stop linking backwards and start forwarding your link authority.
A robot representing TopicalBoost ascribing topics to a creative work.

Building Entity Authority

Understanding how AI makes use of entities and how they generate traffic.

GEO vs. SEO: What’s the Real Difference?

Our ongoing quest for AI-specific optimization tactics.

AI and the Content Value Chain

AI isn't destroying the web, but it's quickly shifting how value is delivered and measured.

What is AI Doing to SEO?

Answer engine optimization (AEO) looks a lot like search engine optimization (SEO).

Google’s replacement or biggest user?

Google's JavaScript requirement is more about blocking AI scrapers than SEO tools.

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