What Google’s NLP Misses in Four Real Articles
Google’s language model read an article about data centers and never registered “data center.” Four real articles, run through both analyses side by side.
Topic: ChatGPT
The Great and Powerful Google Has Spoken!
Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.
What the Ahrefs Schema Study Actually Proves
Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.
Think Tanks Should Embrace AI Bots
Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.
AI and the Content Value Chain
AI isn't destroying the web, but it's quickly shifting how value is delivered and measured.
