The Mullet Effect: How Headless WordPress Can Go Wrong
Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.
Topic: Google Discover
personalized smart feed
What the Ahrefs Schema Study Actually Proves
Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.
Images for Google News & Discover
2134px x 1200px is an ugly number, but it's the resolution you need to be seen across Google.
How to Use Robots Meta Tags
These tiny-but-powerful directives can make or break your site. Be sure you know how they work.
An Acute Need for Structure
Responding to a colleague's concerns about the value of structured data in the age of LLMs.
