Google Discover Archives

Illinois Policy Case Study

TopicalBoost produced sustained organic growth and 3x Discover traffic.

Stop linking backwards and start forwarding your link authority.

Understanding how AI makes use of entities and how they generate traffic.

2134px x 1200px is an ugly number, but it's the resolution you need to be seen across Google.

A small technical change and TopicalBoost grew organic search traffic by 195% in just 2½ months.

These tiny-but-powerful directives can make or break your site. Be sure you know how they work.

Responding to a colleague's concerns about the value of structured data in the age of LLMs.