The Mullet Effect: How Headless WordPress Can Go Wrong
Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.
Topic: Google Search Console
internet service by Google
AI and the Content Value Chain
AI isn't destroying the web, but it's quickly shifting how value is delivered and measured.
Images for Google News & Discover
2134px x 1200px is an ugly number, but it's the resolution you need to be seen across Google.
Washington Policy Center Case Study
A small technical change and TopicalBoost grew organic search traffic by 195% in just 2½ months.
An Acute Need for Structure
Responding to a colleague's concerns about the value of structured data in the age of LLMs.
Sitemaps Aren’t Maps
Sitemaps provide Google with no sense of importance, connection, or distance—but crawling does.
