The Mullet Effect: How Headless WordPress Can Go Wrong

Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.

Illinois Policy Case Study

TopicalBoost produced sustained organic growth and 3x Discover traffic.

GEO vs. SEO: What’s the Real Difference?

Our ongoing quest for AI-specific optimization tactics.

AI and the Content Value Chain

AI isn't destroying the web, but it's quickly shifting how value is delivered and measured.

Washington Policy Center Case Study

A small technical change and TopicalBoost grew organic search traffic by 195% in just 2½ months.

An Acute Need for Structure

Responding to a colleague's concerns about the value of structured data in the age of LLMs.

Sitemaps Aren’t Maps

Sitemaps provide Google with no sense of importance, connection, or distance—but crawling does.

The Four Carters Problem

Why redirects and canonicalization are so important for SEO

Growing Reason’s Search Traffic by 30%

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