Carolina Journal Sees 5x Lift in Google Top Stories
What topical authority looks like in practice for a state news publisher—and what changes when Google finally understands what each story is about.
Topic: PageRank
algorithm for calculating the authority of a web page based on link structure.
Google’s replacement or biggest user?
Google's JavaScript requirement is more about blocking AI scrapers than SEO tools.
An Acute Need for Structure
Responding to a colleague's concerns about the value of structured data in the age of LLMs.
How can we optimize for AI Overviews?
Or should we even try to optimize for a feature that's so clearly broken and subject to change?
How Domain Rating Works
Domain Rating simplifies SEO, showing you where you stand vs your competition.
