Topic: Perplexity

The Great and Powerful Google Has Spoken!

Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.
A robot representing TopicalBoost ascribing topics to a creative work.

Building Entity Authority

Understanding how AI makes use of entities and how they generate traffic.

How can we optimize for AI Overviews?

Or should we even try to optimize for a feature that's so clearly broken and subject to change?