The Mullet Effect: How Headless WordPress Can Go Wrong
Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.
Topic: Yoast SEO
search engine optimization plugin for WordPress
Carolina Journal Sees 5x Lift in Google Top Stories
What topical authority looks like in practice for a state news publisher—and what changes when Google finally understands what each story is about.
An Acute Need for Structure
Responding to a colleague's concerns about the value of structured data in the age of LLMs.
Introducing TopicalBoost
Our new service uses Google's own natural language AI to enhance your site's topical authority.
2021 Think Tank SEO Rankings
Right-of-center think tank SEO is improving, but there's still much more work to be done.
