The Great and Powerful Google Has Spoken!
Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.
Topic: Google
Think Tanks Should Embrace AI Bots
Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.
Don’t Leave Optimizing Google Discover Topics to Chance
Google Discover success relies on declaring topics explicitly according to NewsDash's John Shehata.
Carolina Journal Sees 5x Lift in Google Top Stories
What topical authority looks like in practice for a state news publisher—and what changes when Google finally understands what each story is about.
Titles & Descriptions in Search
In the hunt for answers, search users choose clarity over cleverness.
How can we optimize for AI Overviews?
Or should we even try to optimize for a feature that's so clearly broken and subject to change?
2021 Think Tank SEO Rankings
Right-of-center think tank SEO is improving, but there's still much more work to be done.
