The Mullet Effect: How Headless WordPress Can Go Wrong

Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.

What the Ahrefs Schema Study Actually Proves

Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.

Carolina Journal Sees 5x Lift in Google Top Stories

What topical authority looks like in practice for a state news publisher—and what changes when Google finally understands what each story is about.

Old Spam in New Clothes

Lily Ray on Why "GEO" Tactics Are Old SEO Shortcuts in Disguise

Washington Policy Center Case Study

A small technical change and TopicalBoost grew organic search traffic by 195% in just 2½ months.

An Acute Need for Structure

Responding to a colleague's concerns about the value of structured data in the age of LLMs.

Introducing TopicalBoost

Our new service uses Google's own natural language AI to enhance your site's topical authority.

Growing Reason’s Search Traffic by 30%

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