The Mullet Effect: How Headless WordPress Can Go Wrong
Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.
Topic: Google News
news aggregator and app developed by Google
What the Ahrefs Schema Study Actually Proves
Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.
Carolina Journal Sees 5x Lift in Google Top Stories
What topical authority looks like in practice for a state news publisher—and what changes when Google finally understands what each story is about.
Images for Google News & Discover
2134px x 1200px is an ugly number, but it's the resolution you need to be seen across Google.
Washington Policy Center Case Study
A small technical change and TopicalBoost grew organic search traffic by 195% in just 2½ months.
How to Use Robots Meta Tags
These tiny-but-powerful directives can make or break your site. Be sure you know how they work.
An Acute Need for Structure
Responding to a colleague's concerns about the value of structured data in the age of LLMs.
Introducing TopicalBoost
Our new service uses Google's own natural language AI to enhance your site's topical authority.
