Internal Linking Confusion

Stop linking backwards and start forwarding your link authority.
A robot representing TopicalBoost ascribing topics to a creative work.

Building Entity Authority

Understanding how AI makes use of entities and how they generate traffic.

GEO vs. SEO: What’s the Real Difference?

Our ongoing quest for AI-specific optimization tactics.

Google’s replacement or biggest user?

Google's JavaScript requirement is more about blocking AI scrapers than SEO tools.

An Acute Need for Structure

Responding to a colleague's concerns about the value of structured data in the age of LLMs.

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