The Great and Powerful Google Has Spoken!
Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.
Topic: Large language model
language model built with very large amounts of texts
Think Tanks Should Embrace AI Bots
Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.
Google’s replacement or biggest user?
Google's JavaScript requirement is more about blocking AI scrapers than SEO tools.
An Acute Need for Structure
Responding to a colleague's concerns about the value of structured data in the age of LLMs.
How can we optimize for AI Overviews?
Or should we even try to optimize for a feature that's so clearly broken and subject to change?
As Google Cuts Costs, Publishers Should Embrace SEO
"let Google sort it out" is a bad strategy even in the best of times
