Joe Youngblood writes for Search Engine Land. He independently reviewed our SEL case study, pushed on every number, and concluded the entity-SEO mechanism holds.
Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.
The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.