What Google’s NLP Misses in Four Real Articles

Google’s language model read an article about data centers and never registered “data center.” Four real articles, run through both analyses side by side.

Checking Google’s Work: How TopicalBoost Corrects NLP

Google's NLP misses over a quarter of the topics your posts are actually about. Here's what TopicalBoost does to fill in the gap.

What the Ahrefs Schema Study Actually Proves

Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.

How to Leverage the Knowledge Graph for SEO

The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.

Introducing TopicalBoost

Our new service uses Google's own natural language AI to enhance your site's topical authority.