The Mullet Effect: How Headless WordPress Can Go Wrong

Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.

Think Tanks Should Embrace AI Bots

Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.

How to Leverage the Knowledge Graph for SEO

The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.
A robot representing TopicalBoost ascribing topics to a creative work.

Building Entity Authority

Understanding how AI makes use of entities and how they generate traffic.

Better Google Analytics Reports

GA tracks a lot of things out of the box, but it was not answering all of our client's questions.

Netflix Outsources, So Should You

When making technology choices, focus on outcomes, not headcount.

Growing Reason’s Search Traffic by 30%

2021 Think Tank SEO Rankings

Right-of-center think tank SEO is improving, but there's still much more work to be done.

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