Washington Policy Center Case Study
A small technical change and TopicalBoost grew organic search traffic by 195% in just 2½ months.
Topic: Google
American multinational technology company, a subsidiary of Alphabet Inc.
How to Use Robots Meta Tags
These tiny-but-powerful directives can make or break your site. Be sure you know how they work.
Before & After TopicalBoost
Three mini case studies illustrate how TopicalBoost has helped our clients grow their traffic.
Google’s replacement or biggest user?
Google's JavaScript requirement is more about blocking AI scrapers than SEO tools.
An Acute Need for Structure
Responding to a colleague's concerns about the value of structured data in the age of LLMs.
Introducing TopicalBoost
Our new service uses Google's own natural language AI to enhance your site's topical authority.
Topical Authority
Topical authority is the key to think tanks turning their content and links into traffic.
Sitemaps Aren’t Maps
Sitemaps provide Google with no sense of importance, connection, or distance—but crawling does.
Does Structured Data Boost Rankings?
Yes—providing clarity and context should absolutely help your rankings in Google search.
As Google Cuts Costs, Publishers Should Embrace SEO
"let Google sort it out" is a bad strategy even in the best of times
