The Great and Powerful Google Has Spoken!

Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.

The Mullet Effect: How Headless WordPress Can Go Wrong

Amazon Cloudfront frontend, WordPress backend: a powerful combo? Not when crucial signals like RSS feeds and sitemaps are broken, leading to traffic loss.

Think Tanks Should Embrace AI Bots

Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.

How to Leverage the Knowledge Graph for SEO

The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.

Old Spam in New Clothes

Lily Ray on Why "GEO" Tactics Are Old SEO Shortcuts in Disguise

Internal Linking Confusion

Stop linking backwards and start forwarding your link authority.
A robot representing TopicalBoost ascribing topics to a creative work.

Building Entity Authority

Understanding how AI makes use of entities and how they generate traffic.

Titles & Descriptions in Search

In the hunt for answers, search users choose clarity over cleverness.

The Genuine Article Tag

How to make your messy code clearer to Google using semantic HTML tags.

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