What the Ahrefs Schema Study Actually Proves

Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.

Think Tanks Should Embrace AI Bots

Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.

How to Leverage the Knowledge Graph for SEO

The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.

Old Spam in New Clothes

Lily Ray on Why "GEO" Tactics Are Old SEO Shortcuts in Disguise

Illinois Policy Case Study

TopicalBoost produced sustained organic growth and 3x Discover traffic.

Internal Linking Confusion

Stop linking backwards and start forwarding your link authority.
A robot representing TopicalBoost ascribing topics to a creative work.

Building Entity Authority

Understanding how AI makes use of entities and how they generate traffic.

GEO vs. SEO: What’s the Real Difference?

Our ongoing quest for AI-specific optimization tactics.

How can we optimize for AI Overviews?

Or should we even try to optimize for a feature that's so clearly broken and subject to change?

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