What the Ahrefs Schema Study Actually Proves May 13, 2026May 13, 2026 Schema didn't help pages already cited a lot. That doesn't mean schema doesn't help with citations or that schema doesn't help on other surfaces.
Think Tanks Should Embrace AI Bots May 7, 2026 Your strategy on AI bot crawlers depends on the economics and end goal of your publishing.
How to Leverage the Knowledge Graph for SEO October 27, 2026April 30, 2026 The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.
Old Spam in New Clothes April 17, 2026April 17, 2026 Lily Ray on Why "GEO" Tactics Are Old SEO Shortcuts in Disguise
Building Entity Authority March 23, 2026March 18, 2026 Understanding how AI makes use of entities and how they generate traffic.
GEO vs. SEO: What’s the Real Difference? January 30, 2026September 3, 2025 Our ongoing quest for AI-specific optimization tactics.
How can we optimize for AI Overviews? January 30, 2026June 10, 2024 Or should we even try to optimize for a feature that's so clearly broken and subject to change?
Topical Authority June 1, 2026April 25, 2024 Topical authority is the key to think tanks turning their content and links into traffic.