Topic: Schema.org

project to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond

How to Leverage the Knowledge Graph for SEO

The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.

Old Spam in New Clothes

Lily Ray on Why "GEO" Tactics Are Old SEO Shortcuts in Disguise

Internal Linking Confusion

Stop linking backwards and start forwarding your link authority.
A robot representing TopicalBoost ascribing topics to a creative work.

Building Entity Authority

Understanding how AI makes use of entities and how they generate traffic.

What is AI Doing to SEO?

Answer engine optimization (AEO) looks a lot like search engine optimization (SEO).

Does On-Page SEO Matter for Think Tanks in 2020?