How to Leverage the Knowledge Graph for SEO

May 2, 2026April 30, 2026

The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.

Don’t Leave Optimizing Google Discover Topics to Chance

April 28, 2026April 28, 2026

Google Discover success relies on declaring topics explicitly according to NewsDash's John Shehata.

Carolina Journal Sees 5x Lift in Google Top Stories

May 5, 2026April 17, 2026

What topical authority looks like in practice for a state news publisher—and what changes when Google finally understands what each story is about.

Old Spam in New Clothes

April 17, 2026April 17, 2026

Lily Ray on Why "GEO" Tactics Are Old SEO Shortcuts in Disguise

Illinois Policy Case Study

April 17, 2026March 24, 2026

TopicalBoost produced sustained organic growth and 3x Discover traffic.

Internal Linking Confusion

March 19, 2026March 19, 2026

Stop linking backwards and start forwarding your link authority.

A robot representing TopicalBoost ascribing topics to a creative work.

Building Entity Authority

March 23, 2026March 18, 2026

Understanding how AI makes use of entities and how they generate traffic.

Google’s Content Warehouse API

January 30, 2026November 21, 2025

How TopicalBoost can help you fix your "Site Radius" problem.

What is AI Doing to SEO?

January 30, 2026June 16, 2025

Answer engine optimization (AEO) looks a lot like search engine optimization (SEO).

Does On-Page SEO Matter for Think Tanks in 2020?

March 23, 2026January 30, 2020