What Google’s NLP Misses in Four Real Articles

Google’s language model read an article about data centers and never registered “data center.” Four real articles, run through both analyses side by side.

The Great and Powerful Google Has Spoken!

Google says AEO and GEO are just SEO. Here are four examples of when past guidance from Google was wrong and how it's current guidance is self-serving.

How to Leverage the Knowledge Graph for SEO

The Knowledge Graph powers Google's understanding of the real world, connecting your pages to relevant entities helps Google deliver contextual search to users.

Don’t Leave Optimizing Google Discover Topics to Chance

Google Discover success relies on declaring topics explicitly according to NewsDash's John Shehata.
A robot representing TopicalBoost ascribing topics to a creative work.

Building Entity Authority

Understanding how AI makes use of entities and how they generate traffic.

2021 Think Tank SEO Rankings

Right-of-center think tank SEO is improving, but there's still much more work to be done.

Google Ad Grants for Think Tanks

How to apply, how to comply, and how to excel instead of just getting by.